Starbucks Plan Shines a Light on the Profits in Online Education

Starbucks Plan Shines a Light on the Profits in Online Education 1

Monica Almeida, The New York Times, Redux

That Arizona State U. can afford to offer such big discounts to employees of the coffee company suggests just how much higher-education institutions earn from distance learning.

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close Starbucks Plan Shines a Light on the Profits in Online Education 1

Monica Almeida, The New York Times, Redux

That Arizona State U. can afford to offer such big discounts to employees of the coffee company suggests just how much higher-education institutions earn from distance learning.

The scholarship partnership that Starbucks announced last week with Arizona State University was notable for many reasons: It was a remarkable marketing and PR coup for the company and ASU; it will allow ASU Online to study some techniques for improving college completion; and it might even set a new bar for what companies provide as employee benefits to part-time workers.

It has also opened a new window on the economics of online education, one that shows just how much "profit