Ads Urge Students to Think Twice About Colleges With a ‘Rape Problem’

Ads Urge Students to Think Twice About Colleges With a ‘Rape Problem’ 1

Dartmouth College is among a number of universities targeted by the gender-equality group UltraViolet. The university launched its own campaign last month, calling attention to its responses to campus sexual assault. A composite shows an ad used by the advocacy group, with one from Dartmouth superimposed.

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Dartmouth College is among a number of universities targeted by the gender-equality group UltraViolet. The university launched its own campaign last month, calling attention to its responses to campus sexual assault. A composite shows an ad used by the advocacy group, with one from Dartmouth superimposed.

At a gathering last month for students admitted to Dartmouth College’s Class of 2018, a father asked Lorelei Yang, a junior there, whether the campus was a dangerous place for women. He’d heard about sexual assaults at Dartmouth, says Ms. Yang, and wondered if the campus’s problems were unique.

Dartmouth is the primary target in a hard-hitting new advertising campaign by the national gender-equality group UltraViolet.