May 15, 2014
Ads Urge Students to Think Twice About Colleges With a ‘Rape Problem’
At a gathering last month for students admitted to Dartmouth College’s Class of 2018, a father asked Lorelei Yang, a junior there, whether the campus was a dangerous place for women. He’d heard about sexual assaults at Dartmouth, says Ms. Yang, and wondered if the campus’s problems were unique.
Dartmouth is the primary target in a hard-hitting new advertising campaign by the national gender-equality group UltraViolet.