This College President Has More Than 30,000 Twitter Followers

This College President Has 
More Than 30,000 Twitter Followers 1

The Twitter home page, and some tweets, of @PrezOno, the U. of Cincinnati’s top leader, who says, “I handle 99 percent of the tweets myself, with help only on some institutional announcements that can be prescheduled.”

If you think Twitter is only for pop stars and preteens, think again. Its millions of users include a large number of students, academics, and others who follow campus issues. For a university president looking to connect with increasingly far-flung and time-challenged constituents, breaching the sacrosanct personal-professional boundary can be a game changer.