April 21, 2014
This College President Has More Than 30,000 Twitter Followers
If you think Twitter is only for pop stars and preteens, think again. Its millions of users include a large number of students, academics, and others who follow campus issues. For a university president looking to connect with increasingly far-flung and time-challenged constituents, breaching the sacrosanct personal-professional boundary can be a game changer.
READ my Op-Ed on