Colleges Urge 'Primal Screams' and Other Novel Events via Social Media

Colleges Urge ‘Primal Screams’ 
and Other Novel Events via Social Media 2

Noah Berger for The Chronicle

Santa Clara U. is 
preparing a “professors and their pups” 
social-media album 
to post on Pinterest, Facebook, and elsewhere. Marika Krause (left), 
assistant director of media relations, poses the dogs for Clarissa Nguyen, student 
photographer.

In the midst of finals last month, Santa Clara University’s Twitter feed invited stressed-out students to gather at 9 p.m. in front of the library to take part in a "primal scream."

The following day, along with an apology to neighbors who were within earshot, the university tweeted out a photograph showing students, presumably de-stressed from their evening yell, sprawling on a lush lawn dotted with palm trees. The caption read, "This is how we