April 14, 2014
Sticking With a High-Tuition, High-Aid Model, College of Wooster Makes the Case to Its Board
The College of Wooster
Running a tuition-dependent liberal-arts college isn’t easy these days. And the College of Wooster must compete in a crowded market, without a marquee name. Even so, its leaders are sticking with a contested pricing model—and choosing not to pursue other strategies that might make that commitment easier to keep.
Like lots of private colleges, Wooster follows a version of the pricing model known as "high tuition, high aid." Its sticker price for the next academic