Businesses Get In on Preparing College Graduates for the Business World

Some colleges are also expanding their efforts to help students seeking a hiring advantage

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David A. Owens, Vanderbilt U.

As part of their assignment in a "boot camp" program at Vanderbilt U., students worked with the musician Keb' Mo' to help him find ways to better market his work on social media.

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David A. Owens, Vanderbilt U.

As part of their assignment in a "boot camp" program at Vanderbilt U., students worked with the musician Keb' Mo' to help him find ways to better market his work on social media.

The difficult job market for young graduates has spawned a mini-industry of its own.

Young people seeking an edge who have the financial wherewithal increasingly are turning to career "boot camp" companies like General Assembly, FullBridge, and others, paying as much as $11,500 for short courses in computer coding, business basics, or immersion classes on "soft skills" of the workplace.

In a few cases, colleges themselves are footing the bill. Universities are getting into the