February 18, 2013

Some Job Candidates Watch a Possible Employer's Every Click

Some Job Candidates Watch Every Click a Possible Employer Makes 1

Andrew Shurtleff for The Chronicle

M. Joel Voss, a doctoral candidate in foreign affairs at the U. of Virginia who is hunting for a job, uses Google Analytics to gauge colleges' interest as evidenced by their visits to his Web site.

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close Some Job Candidates Watch Every Click a Possible Employer Makes 1

Andrew Shurtleff for The Chronicle

M. Joel Voss, a doctoral candidate in foreign affairs at the U. of Virginia who is hunting for a job, uses Google Analytics to gauge colleges' interest as evidenced by their visits to his Web site.

By Sydni Dunn

Shortly before his phone rang, M. Joel Voss noticed a new visitor to the Web site he had put together for his academic-job search. The visit added to his curiosity; in the past two days, he had noticed that his site had received a half-dozen or so page views, all originating from the same geographic location.

"I was wondering why The Chronicle of Higher Education was looking at my site," Mr. Voss said, shortly into an interview. He detailed how his tracking on Google