October 30, 2011
'Princeton Shorts' Tries to Lure Readers With Digital Excerpts From Full Books
Attention spans are short. E-readers are plentiful. Digital delivery is fast and convenient. How can university presses turn those facts to their advantage and attract readers who want bite-sized morsels of content?
Princeton University Press is about to test one approach with a new, e-only series. Called Princeton Shorts, it debuts November 9.
Unlike Amazon's Kindle Singles, the Princeton series won't have new material. It takes excerpts of books from Princeton's back list
The Chronicle Review