November 23, 2007
Your (Lame) Slogan Here
A good motto is hard to find.
Just ask the University of Idaho. Last year it dropped its motto "From Here You Can Go Anywhere" for a new marketing theme dubbed "No Fences," with the accompanying tag line "Open Space. Open Minds." The words were intended to evoke both the romantic landscape of Idaho and the boundless intellectual opportunities at the university. It was perfect.
Except no one really liked it. So recently both slogans were scrapped in favor of "A Legacy of
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Off Beat
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The Chronicle Review
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Administration
