June 6, 2008
Your College's Good Name, Up in Smoke
A college can spend millions of dollars a year polishing its image, but one viral video on a user-generated Web site like YouTube can undo it all in a minute and a half.
Some colleges, like the University of Wisconsin at Madison, are lucky enough to have user-generated campus tours come up on their first YouTube hit. Others have set up their own YouTube channels: Auburn University has uploaded more than 150 videos to the site.
And then there are the ones that make
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