September 8, 2006

Yale U. Press Places Book Online in Hopes of Increasing Print Sales

By DAVID GLENN

GIVING AWAY THE STORE: In Cultural Software: A Theory of Ideology (Yale University Press, 1998), Jack M. Balkin put forward an intriguing argument. Culture, he wrote, should be understood as the expression of various "memes" that humans transmit to one another: the knowledge of how to knit a sweater, for example, or the habit of grilling meat and watching football on Sunday afternoons. We each have hundreds of thousands of those memes floating in our brains, Mr. Balkin argued, and they

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