With New Microscholarship Site, Colleges Aim to Shape Student Behavior

To students and their parents, merit scholarships are rewards for doing all the right things in high school. But not all students know what colleges value, or even believe college is within their reach. What if colleges could use merit aid not only to reward students for their behavior, but also to shape it?

That's the premise behind Raise, a new online service that will allow students to rack up "microscholarships" from participating colleges for