Will the College Greeting-Card Committee Please Come to Order ...

It's just a holiday card. What's the big deal?

That's what people say to Barbara J. Marshall, associate vice president for college relations and marketing at Albright College. Those people have no idea what goes into making a college holiday card. The numerous meetings, the endless back-and-forth, the multiple revisions. It costs thousands of dollars and takes weeks, if not months, of planning — all for a folded piece of paper that slips neatly inside an