Wilkes U. Wants You

Getting into college for most high-school seniors means a fat envelope in the mail. If they are lucky, they might get a sticker.

Kate L. Murtaugh got a multimedia ad campaign.

"I was driving home from school," says Ms. Murtaugh. "I was complaining about a teacher or a test or something, and my sister just started screaming my name. I thought there was something in the road."

What her sister saw was a giant billboard that read: "Kate Murtaugh — Whitehall

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