August 2, 2002

When You Can't Wait for Money

By ANNE MARIE BORREGO

For a college with a small endowment, fund raising has to yield results now

Dorothy G. Blaney needs money, and she needs it now. As president of Cedar Crest College, in Allentown, Pa., she presides over a women's institution with an enrollment of 1,468 and a modest endowment, $13.5-million. Unlike colleagues at wealthier institutions, who can take years to court alumni and have no problem waiting years for a bequest to show up, she has adopted a "Give now" approach.

"Small

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