February 2, 2007
What's the Big Idea?
As campaigns grow in size, fund raisers rack their brains for projects that will attract major donors
It's a cautionary tale that has become a bit of a legend in the world of higher-education fund raising.
A vice president for development at a major public research institution reaches out to a big donor, who had been generous in the past, to help close a capital campaign with a gift of $25-million. The donor declines. But not long afterward, the administrator reads that the same
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