May 25, 2007
What the Rankings Do for 'U.S. News'
The annual "America's Best Colleges" issue of U.S. News & World Report has long been referred to as the magazine's swimsuit issue. While the comparison is made in jest, in terms of newsstand sales the association with the popular Sports Illustrated cover is not far off.
Last year the U.S. News college issue was among 17 perennial "moneymakers," according to a list compiled by min: Media Industry Newsletter. Only one other U.S. News