Don't Treat Athletes Like Gladiators
Bust the Amateur Myth
Get Out of Show Business
William C. Friday
Eliminate the Profit Motive
C. Thomas McMillen
Share the Wealth
Tie Money to Values
Kiss the BCS Goodbye
Richard H. Thaler
Exempt the NCAA From Antitrust Laws
No wonder they call it big-time sports.
College athletics programs pull in about $10.6-billion in revenue annually. But the challenges facing college sports may outweigh any dollar amount.
What would you change, if you could?
That's what The Chronicle asked several innovative thinkers who know and care about sports. And this is what they said.