August 10, 2007
What's in a Name? Lately, Not Much
In spate of large anonymous donations, college fund raisers spot a trend
In the last 20 months, colleges have received more than $725-million in big gifts from anonymous donors.
That's a lot of money, but there's not much more to say. When a donor's name is attached to a big gift, the college gets media attention, alumni interest, and often, more gifts. Without a name, the fanfare usually dies quickly.
"It's just a dollar figure and a 'hip hooray!'" says Robert W. Groves,
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