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Don't Treat Athletes Like Gladiators
Oscar Robertson -
Bust the Amateur Myth
Frank Deford -
Get Out of Show Business
William C. Friday -
Eliminate the Profit Motive
C. Thomas McMillen -
Share the Wealth
Harry Edwards -
Tie Money to Values
Nancy Hogshead-Makar -
Kiss the BCS Goodbye
Richard H. Thaler -
Exempt the NCAA From Antitrust Laws
Len Elmore
No wonder they call it big-time sports.
College athletics programs pull in about $10.6-billion in revenue annually. But the challenges facing college sports may outweigh any dollar amount.
What would you change, if you could?
That's what The Chronicle asked several innovative thinkers who know and care about sports. And this is what they said.
