November 8, 2009

What Do Parents Think?

By William F. Glavin Jr.

We at OppenheimerFunds Inc. recently surveyed some 1,000 American parents of pre-college-age children to get their thoughts on the importance of college. We also wanted to learn more about how parents are saving for college and how to best support their efforts.

Nine of 10 parents told us that, despite the toughest economic climate in decades, they still view sending their kids to college as an essential part of the American dream—as important as having a comfortable retirement

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