Web Site Seeks to Help College Recruiters

Three young entrepreneurs have unveiled a Web site that they say will help college admissions officers recruit students more effectively.

The Web site, called Zinch, allows high-school students to post online profiles describing their talents, hobbies, and passions before they start the college-application process. College officials can use a search function to recruit students with specific interests, like playing the tuba or writing poetry.

"This would personalize recruiting a