• Thursday, March 11, 2010
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Voting at Schools Makes People More Likely to Support Education Funds

People who are assigned polling locations at schools are more likely than other voters to favor tax increases to finance education, according to a new study that examines how location influences voting.

The study, “Contextual Priming: Where People Vote Affects How They Vote,” was conducted by researchers at the University of Pennsylvania, the Massachusetts Institute of Technology, and Stanford University. ABC News published this story on the findings today.

In their study the researchers examined the results of Arizona’s general election in 2000, which included a ballot measure to increase the state sales tax to pay for more spending on education. After controlling for regional differences in political preferences and other factors, the authors of the study found that people who voted at schools were more likely than other voters to support the tax increase.

The researchers further tested the effects of voting environments on individual choices by exposing participants to different images and asking them whether they would support a theoretical tax increase to finance education. The participants who were exposed to images of schools, such as lockers or classrooms, during the experiment were more likely than others to support a tax increase.