June 8, 2001

Virtual Universities Mull National Ad Campaign

Got e-learning?

A group of virtual universities is considering a national advertising campaign to promote online education -- a marketing move inspired by the dairy industry's "Got milk?" ads.

The proposed e-learning campaign probably wouldn't feature supermodels or big-budget television spots, but it would, like the milk ads, promote its members' product by trying to make it appear hip. The joint campaign would allow virtual universities to purchase national advertising --