February 4, 2000
Virtual Universities Look for Ways to Build School Spirit
How do you build school spirit at a university where the only campus is a Web site and students never even see one another? Leaders of several virtual institutions have discussed a variety of peppy possibilities, such as adopting mascots, composing fight songs, and even sponsoring video-game tournaments. But so far, no one's singing about their online classes or watching a digital mascot turn cartwheels in a Photoshopped stadium.
"We want to generate a lot of
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