Encouraging students to use Twitter during class is, in essence, giving them a license to engage in back-channel discussions. Sugato Chakravarty, a professor of consumer sciences and retailing at Purdue University, knows that—but he doesn’t mind.
November 22, 2009
Encouraging students to use Twitter during class is, in essence, giving them a license to engage in back-channel discussions. Sugato Chakravarty, a professor of consumer sciences and retailing at Purdue University, knows that—but he doesn’t mind.



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