August 6, 1999
Venture Aims to Help Independent College Bookstores Stay Competitive
A new organization plans to help independent college bookstores remain competitive.
Connect2One is a collaboration between the textbook wholesaler Nebraska Book Company and its subsidiary, Collegiate Stores Company.
One of its primary goals is to improve the marketing of smaller bookstores among colleges and universities in the face of increased competition from on-line providers and larger chain
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