March 30, 2001
University of Phoenix Begins Advertising Blitz
The University of Phoenix Online has spent more than $1-million in recent months on a national television-advertising campaign to try to lure students to its online classrooms. The advertisements -- which are heavy on special effects -- depict students being beamed from dull classroom settings to the comfort of their own wired homes.
The for-profit university says its advertising blitz is the first nationwide television campaign by "a major accredited university," according to a
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