October 6, 2006
University Presses Set the Standard in Use of Recycled Paper
EASIER BEING GREEN: When Deborah Bruner took the job of production manager at Cornell University Press, in 1996, she wanted to use recycled paper for its books. She was lucky to find paper with a post-consumer-waste (PCW) content of 10 percent, if she could find good recycled stock at all.
"I faced an uphill battle," Ms. Bruner remembers. "My printers knew I was really into it, but they kept saying 'Deb, there's nobody else like you.'"
In a decade, thanks in no small measure to
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