February 13, 2004

University Presses Cautiously Celebrate December's Successes

By PETER MONAGHAN

MARGINAL MIRAGE? Gloom and doom have ruled the academic niche of the publishing industry for years. So what to make of a trend toward end-of-2003 sales jumps for those presses? Is it a revival, or merely a cruel glimmer of hope on the long way down?

Several academic presses performed well in December; some had even shown strength in autumn. At recent academic conventions, such as those of the Modern Language Association and the American Historical Association, press directors swapped

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