October 24, 2003
Universities Discover a New Use for Google: Finding Out What People Want
A little-known service by Google could help some colleges tailor their Web sites to better meet the needs of students and others.
As more and more institutions turn to Google to run searches within their Web sites, some officials are discovering that they can also find out what search terms people are using.
When a person types in a word or phrase into the search box on a college's site, Google saves the text for institutions that are registered with the search-engine company,
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