With an Eye Toward Retention, Colleges Amp Up Advising

Matt McLoone for The Chronicle

Eric Baldwin, Marymount U.'s first professional academic adviser, meets with a student. Mr. Baldwin works in the School of Business Administration, and the university plans to hire two more advisers for other schools.
December 02, 2013

As colleges face a growing list of incentives to boost retention and graduation rates, and help students find jobs, many are overhauling their academic-advising operations.

Guiding students to majors that suit them—and giving sound advice that...

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