With an Eye Toward Retention, Colleges Amp Up Advising

Under Pressure to Hit Learning Goals, Colleges Amp Up Advising 1

Matt McLoone for The Chronicle

Eric Baldwin, Marymount U.'s first professional academic adviser, meets with a student. Mr. Baldwin works in the School of Business Administration, and the university plans to hire two more advisers for other schools.

As colleges face a growing list of incentives to boost retention and graduation rates, and help students find jobs, many are overhauling their academic-advising operations.

Guiding students to majors that suit them—and giving sound advice that helps set them on a firm path to graduation and beyond—can be critical, campus leaders believe, in improving metrics that have always been important but now, too, increasingly affect institutional revenue.

Fourteen states now