December 17, 1999

U. of Tennessee's Lady Vols Find Success -- and Profit -- on the CourtWomen's Hoops: The Top 20 in Attendance, 1997-98

By WELCH SUGGS

The team is a marketing phenomenon; few women's programs can replicate its bottom line

From courtside, the sound is deafening.

As the University of Tennessee's Lady Volunteers take to the floor for warm-ups, they're greeted by a deep-throated roar from the stands. A full cohort

ALSO SEE:

Rising Attendance for Women's

Print Subscription

Digital Subscription

Already have an account? Log In Now.