August 10, 2001
U. of Oregon Angers Journalists With Plan to Limit Broadcasts
Sports officials seek to protect value of the rights to televise football games
The University of Oregon's athletics department has gotten all kinds of attention this summer. Partly for a publicity stunt, but mostly for trying to stunt publicity.
Oregon raised $250,000 to splash an image of the Ducks' star quarterback, Joey Harrington, on the side of a Manhattan building to kick off his Heisman Trophy campaign. New York is a
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