October 1, 2004

U. of Kansas Modernizes Its Official Seal

By ERIN STROUT

The University of Kansas has an identity crisis -- a visual one.

The Jayhawk logo, which is used most often by the athletics department, isn't in danger of extinction.

But the institution's official seal -- featuring Moses, the burning bush, and a Latin inscription -- will probably be relegated to ceremonial use.

A consultant developing a marketing plan for the university found that while the seal is considered prestigious, scholarly, and formal, people