February 18, 2000

Tuition Discounting May Rankle, but It Has Become Widespread

By BEN GOSE

Not long ago, tuition discounting was something of a dirty phrase in academe. How times change: This month, the National Association of College and University Business Officers sponsored a two-day conference on the topic, an acknowledgment that the practice is ubiquitous.

Discounting means using financial aid in a strategic way to achieve an institutional goal -- like enrolling a bigger, smarter, or more diverse class. That idea bothers many educators, who would prefer to see aid go to

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