Top Business Schools Look to Social Scientists to Enhance Research

Top Business Schools Look to Social Scientists to Enhance Research 1

Gale Zucker for The Chronicle

Victoria Brescoll, who got her Ph.D. in psychology at Yale U. and now teaches in its business school: "Distinctions between disciplines can be somewhat artificial. Part of why I like being in the business school is that I can do that kind of interdisciplinary work."

As a doctoral student at Yale University's psychology department, George E. Newman became increasingly interested in applying the theories he studied to people's business decisions.

He began exploring, for instance, why people prefer buying original pieces of artwork over perfect duplicates and why they're willing to pay a lot for celebrity possessions.

"What we found is that a lot of those decisions have to do, importantly, with psychological essentialism," he said. "People