As a doctoral student at Yale University's psychology department, George E. Newman became increasingly interested in applying the theories he studied to people's business decisions.
He began exploring, for instance, why people prefer buying original…
This content is available exclusively to Chronicle subscribers
Already a subscriber?
Log in now
Not a subscriber yet?
Subscribe now for instant access to this article and thousands of others, data tables, and interactive charts — all available exclusively for Chronicle subscribers. Plus your subscription includes weekly print or digital delivery of The Chronicle and The Review and the Chronicle iPad® Edition.Subscribe Today