May 13, 2012
Top Business Schools Look to Social Scientists to Enhance Research
Gale Zucker for The Chronicle
As a doctoral student at Yale University's psychology department, George E. Newman became increasingly interested in applying the theories he studied to people's business decisions.
He began exploring, for instance, why people prefer buying original pieces of artwork over perfect duplicates and why they're willing to pay a lot for celebrity possessions.
"What we found is that a lot of those decisions have to do, importantly, with psychological essentialism," he said. "People