July 15, 2005
Today's Colleges Must Be Market Smart and Mission Centered
American colleges and universities have been sliding down an increasingly slippery slope over the last two decades. As more people have viewed higher education as offering mainly personal advantages, institutions have been able to charge higher prices to provide those advantages. Thus many public institutions have become less dependent on state appropriations, to the point that they now behave like private ones. At the same time, many private colleges -- especially those that because of
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