October 26, 2007

To Tug Alumni Heartstrings, Bucknell U. Reaches Out and Text-Messages Them

By ANDREA L. FOSTER

To get money flowing from alumni, colleges try to keep them feeling plugged in to their alma mater — even if the "plug" becomes wireless.

Bucknell University rolled out a new service this month that pushes cellphone text messages to its 47,000 alumni.

One recent message, about the more than $1-million in scholarship money raised by alumni from a cross-country bicycle ride, named five alumni who participated. "The cyclists presented a check to the university during a

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