June 10, 2005

To Size Up Colleges, Students Now Shop Online

By DAN CARNEVALE

Institutions pep up their Web sites with flashy graphics, podcasts, and blogs

Read the transcript of a live, online discussion with Judy Hingle, director of professional development at the National Association for College Admission Counseling, about using the Web to recruit students.

The same high-school students who think nothing of going to J. Crew's Web site to order the right pair of jeans -- sifting through the