June 10, 2005
To Size Up Colleges, Students Now Shop Online
Institutions pep up their Web sites with flashy graphics, podcasts, and blogsRead the transcript of a live, online discussion with Judy Hingle, director of professional development at the National Association for College Admission Counseling, about using the Web to recruit students.
The same high-school students who think nothing of going to J. Crew's Web site to order the right pair of jeans -- sifting through the