June 25, 1999

The Valuable Purposes of Annual Funds

To the Editor:

Assuming alumni, parents, and friends are an institution's primary donor constituency (as at Centre College), a well-managed and balanced college or university development operation supports a mission of meeting institutional needs and objectives with three fund-raising components: annual giving, major gifts, and estate planning ("A Gadfly Fund Raiser Tells Colleges to Stop Worrying About the

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