The University of the Customer

A thought experiment

The University of the Customer 1

Dave Plunkert for The Chronicle Review

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Dave Plunkert for The Chronicle Review

Educators often remind me that education is not like business. But what if it were? How would colleges and universities work? After a career of 25 years in Silicon Valley companies that lived under Moore's Law (you double the capability of your product's speed or storage size every two years, while lowering the price), I have been thinking about that question.

A lot of people who moan about cost cutting by colleges, about downsizing, and about how the university in its current form is

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