March 28, 2008
The Universal Snack
Not since the Super Bowl has so much ridden on a single advertisement.
A Doritos commercial will be transmitted on June 12 to possible inhabitants of a star system known as 47 Ursae Majoris, marking the first interplanetary solicitation of the hitherto untapped alien snack-food market. The project, led by scientists at Britain's University of Leicester, could also help bolster public interest in science, says Darren M. Wright, a space-plasma physicist in the department of physics and
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