May 5, 2000

The Theories of College Marketing Go Only So Far at Some Colleges

By BEN GOSE

Marlboro's campaign to attract unconventional students is derided as phony and hypocritical

Any college would love to count Langston Hughes, Eleanor Roosevelt, Jack Kerouac, and Janis Joplin among its alumni. Yet, while Hughes graduated from Lincoln University, in Pennsylvania, the other three never finished college.

That hasn't stopped Marlboro College, a tiny and unusual institution in Vermont, from dubbing the foursome alumni in spirit. Photographs

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