December 17, 2004
The Secrets of 2 Colleges' Success
The Darwinian tussle of capital markets often rewards companies that break from the pack. So, too, in academe, where a lack of distinction can foster irrelevancy and consequent financial hardship. In order to thrive, say veterans of higher-education management in two new books, institutions must somehow stand out.
In Transforming a College (Johns Hopkins University Press), George Keller, a longtime education consultant, tracks the rise of Elon University from "ordinariness,
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