April 27, 2007

The Rise of the Essay Coach

By BEN GOSE

While applying to a master's-degree program in clinical psychology at Columbia University, Maura Plante chose to focus on her future rather than her past. In the first draft of her application essay, she wrote about her desire to move away from corporate life — she had spent 13 years in various marketing positions — to pursue a passion for research on depression and domestic violence.

But then she hired Margo Bartsch, who called for a rewrite. Ms. Bartsch is an

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