The Rise of 'Stealth Applicants'

They come out of nowhere. They do not call first, or request a pamphlet, or even take a tour. They are "stealth applicants."

That is the name some admissions deans have given to the growing number of students whose first contacts with colleges are their admissions applications. Such students are complicating enrollment-management strategies and reshaping the traditional dynamic between colleges and prospective students.

Some admissions officials say they welcome out-of-nowhere

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