The Rankings Rainbow

Bruce Hunter has seen them many times: the wide-eyed students and gaping parents, frozen in the aisles of the bookstore. They come looking for college guides and find rows and rows of choices, a growing number of which cater to students of speci-fic backgrounds, beliefs, and identities. "There's this massive shelf about the size of the Green Monster, and they have no clue where to start," says Mr. Hunter, director of college counseling at Rowland Hall-St. Mark's School, in Salt Lake

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