The Personal Touch Is Gone From College Admissions

High-school students often say that all college recruitment pitches sound alike. In fact, anyone who has heard more than a handful of college presentations quickly realizes that they have regressed to a linguistic mean. Based on the information provided by college representatives, a listener could be forgiven for developing the impression that most colleges offer basically the same academic programs, and that every campus is populated by students who work hard, yet are able to balance active

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