July 13, 2001
The Only Way to Reform College Sports Is to Embrace Commercialization
Isn't it time for would-be reformers of big-time intercollegiate athletics to admit defeat, fold their tents, go home, and concentrate on the real business of education? As a former president of the American Council on Education and a bit player in some past efforts at reform, I have only reluctantly come to this conclusion: It is hopeless to imagine that big-time college sports will ever return to the amateur student-athlete model for which we are so nostalgic. The commercial interests are
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